How's Your Digital Marketing Strategy For 2020? 

This Digital Marketing Guide Will Help You Plan Your 2020 Strategy

 

 

Digital Marketing Guide Cover ArtWhy Do I Need This?

We get it – you wear a lot of hats. Digital Marketing may not be the primary job responsibility you have, but your company wants to invest in it. To be prepared for budgeting this season, there should really be a digital strategy in place to aid your company in reaching their goals.

In this guide, we’re going to walk  you through the easy-access ways to get started – from making the most of search engines to buying your first online ads.  All the channels will be familiar to you – Facebook, Twitter, Google, email and your own website – but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business

 


 
 
 
Whats Your Online Marketing Strategy? card with crowd of people on background
 

What Will I Learn?

 

 Setting Your Strategy   |   Knowing Your Own Brand   |   Competition   |   Learning How To Measure   |   Digital Marketing Techniques

     

         1. Setting Your Goals         

        This guide walks you through the steps of setting your goal, and the steps you will need to take to get there.


         2. Knowing Your Audience 

        Knowing your audience is probably the most important part of digital marketing.  Part 2 in this guide walks you through the steps of                    creating your customer personas.

         3. Knowing Your Own Brand

        This sections highlights everything about your brand and how it fits together with your digital marketing.

         4. Competition

        You want to know what you're up against and you can learn a lot from your competition.  This section highlights how to gather intel and            how to interpret what you've found.

         5. Learning How To Measure       

       The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you           can soon work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your             brand.

         6.  Digital Marketing Techniques

        -SEO
        -SEO Audits
        -Paid Search Advertising
        -Social Media
        -Email Marketing