What Will I Learn?
Setting Your Strategy | Knowing Your Own Brand | Competition | Learning How To Measure | Digital Marketing Techniques
1. Setting Your Goals
This guide walks you through the steps of setting your goal, and the steps you will need to take to get there.
2. Knowing Your Audience
Knowing your audience is probably the most important part of digital marketing. Part 2 in this guide walks you through the steps of creating your customer personas.
3. Knowing Your Own Brand
This sections highlights everything about your brand and how it fits together with your digital marketing.
You want to know what you're up against and you can learn a lot from your competition. This section highlights how to gather intel and how to interpret what you've found.
5. Learning How To Measure
The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you can soon work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand.
6. Digital Marketing Techniques
-Paid Search Advertising