includes 7 free
Buyer's Journey Template
Current State Template
Lead Nurturing Mapping Template
Future State Template
A Day in the Customer's Life Template
Customer Churn Mapping Template
Customer Support Blueprint Template
But, understanding a customer’s journey across your entire organization does so much more than
When done correctly, customer journey mapping helps to:
Increase customer engagement through channel optimization.
Identify and optimize moments of truth in the CX.
Eliminate ineffective touchpoints.
Shift from a company to a customer-focused perspective.
Break down silos between departments and close interdepartmental gaps.
Target specific customer personas with marketing campaigns relevant to their identity.
Understand the circumstances that may have produced irregularities in existing quantitative data.
Assign ownership of various customer touchpoints to increase employee accountability.
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