Free Customer Journey The impact of managing the customer experience, companies see an average of 24.9% increase
Map Templates in incremental revenue associated with marketing campaigns, a 21.2% reduction in service and
a 16.8% shrinkage in the sales cycle when the customer journey is mapped and managed successfully
But, understanding a customer’s journey across your entire organization does so much more than
increase revenue and shrink your sales cycle. It enables you to discover how to be consistent when it
comes to providing a positive customer experience and retaining customer loyalty.
When done correctly, customer journey mapping helps to:
Increase customer engagement through channel optimization.
Identify and optimize moments of truth in the CX.
Eliminate ineffective touchpoints.
Shift from a company to a customer-focused perspective.
Break down silos between departments and close interdepartmental gaps.
Target specific customer personas with marketing campaigns relevant to their identity.
Understand the circumstances that may have produced irregularities in existing quantitative data.
Assign ownership of various customer touchpoints to increase employee accountability.
DOWNLOAD YOUR TEMPLATES