In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting super-heroine.
Sure, Wonder Woman is generally fighting supervillains and not the perils of digital marketing, but hear us out. Princess Diana of Themyscira offers some invaluable insights into your own marketing strategy.
Wielding her lasso of truth, Diana is a beacon of honesty and integrity. But you don't need a magical golden lasso to compel you to speak the truth. Acting authentically and with integrity is the quickest way to turn prospects into loyal customers. 83% of people say loyalty is driven by trust, according to research by Rare Consulting. When your customers are loyal, they become your best brand advocates, spreading your value through reviews and personal recommendations. Considering that a whopping 92% consumers trust earned media (like recommendations and reviews) above all other forms of media, the best business strategy is to cultivate honesty.
Don't Give Up
Wonder Woman's relentless will to fight makes her a formidable foe. When it comes to online marketing, you need to channel Diana's perseverance. Building a marketing strategy takes time and doesn't always yield immediate results. Organic search engine optimization can take three to six months before you start to see any movement in your Google rankings. Increasing your followers on social media, growing your email list and establishing a solid stream of conversions...it all takes time. If you don't see overnight results, don't give up - push through. Soon, you'll start to see a greater ROI.
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Know Who You Are
Princess, warrior, diplomat, Justice League member - Diana wears many hats. No matter what role she's filling, Wonder Woman always stays true to herself and remembers her values. It's tempting to look at what other companies are doing and want to imitate them (especially if your industry seems "boring" by comparison). But the best thing is to stay true to who you are as a brand. 41% of people will unfollow a brand on social media that doesn't share relevant information, according to research by Sprout Social. Feel free to experiment - just don't try to warp your brand into something it's not.
Don't Be Afraid to Reinvent Yourself
In her over 75 year history, Wonder Woman's origin has gone through its fair share of shakeups. Most recently, DC Rebirth scrapped her previous history and started fresh. If you're not sure if your online marketing is working, it's ok to shake things up! Digital marketing is flexible. Pay attention to what your analytics say and adjust accordingly. People aren't clicking on your ads? Try changing the offer, or updating your image. Emails not getting opened? Shake up your subject lines. Play around until you find what works for you.
Now that you're feeling super, go tackle your online marketing! (Invisible jet plane optional, but highly encouraged.)
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The Wonder of Great Marketing
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