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How to Set SMART Marketing Goals in 5 Steps

It pays to be smart - SMART about your goals, anyway.

If your current marketing goals are just "I want to make money," it's time to sit down and come up with some more tangible goals. 

Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals.

What Are SMART Goals?

SMART goals are:

  1. Specific - Your goal needs to be unambiguous and clear.
  2. Measurable - You should define a concrete way of measuring progress toward your goal.
  3. Attainable - It needs to be realistically achievable for your team.
  4. Relevant - Your goal needs to make sense for your business and overall business goals.
  5. Timely - It's important to set a time limit on goals to keep them in check.

With these criteria, you can go beyond a vague idea to something more solid, and even define the necessary tactics needed to get there. For example:

Weak Goal: Get more leads
SMART Goal: Increase the conversion rate on our landing pages to 2% by March 1
Tactics to achieve this goal: Rewriting the landing pages and tweaking online ads

Weak Goal: Add new pages to the site
SMART Goal: Decrease bounce rate on site by 10% in 12 months.
Tactics to achieve this goal: Giving visitors more places to visit on the site by adding relevant pages

Creating your goals this way prevents you from just doing marketing for the sake of marketing. Instead, you're focused on clear, measurable, and relevant actions.

 By setting SMART goals, you can most effectively track your success and ROI. 

 

How Do I Set SMART Goals?

With our new template, How to Set SMART Marketing Goals, we give you the tools you need to create and track your own goals. This Excel spreadsheet is easy to use and takes the guesswork out of setting achievable goals.

Access Now: How to Set SMART Goals [Free Template]

Need a refresher course on SMART Goals? Here's a taste of what you'll find in the template.

 

What Are SMART Goals?

SMART goals are:

  1. Specific – Your goal needs to be unambiguous and clear.
  2. Measurable – You should define a concrete way of measuring progress toward your goal.
  3. Attainable – It needs to be realistically achievable for your team.
  4. Relevant – Your goal needs to make sense for your business and overall business goals.
  5. Timely – It’s important to set a time limit on goals to keep them in check.

With these criteria, you can go beyond a vague idea to something more solid. By setting SMART goals, you can most effectively track your success and ROI. 

 

How Do I Set SMART Goals?

All you have to do is follow the template! Download the SMART Goals Template to get started.

an illustrated graph: the y axis ranges from "sucking" to "not sucking" and the x-axis ranges from "the past" to the "future." Overlaid is text that says "SMART Marketing Goals Template: Learn how to set your SMART marketing goals with this template"

SMART is a methodology that helps you establish concrete and achievable goals. To help you align your marketing efforts with SMART goals, we've built this marketing template that you can download for FREE. It will specifically help you:

  • Easily summarize your ultimate marketing goals
  • Automatically calculate your greatest marketing need
  • Set a deadline for meeting your annual, quarterly, or monthly goals

Download Our FREE SMART Goals Template


 

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