What Is On-Page SEO? Get Your On-page SEO Checklist
On-page SEO is the practice of optimizing individual web pages
in order to rank higher and earn more relevant traffic from search engines.
On-page refers to both the content and the HTML source code of a page
that can be optimized, as opposed to off page SEO which refers to links
and other external signals.
If you are new to SEO, you may want to start with the basics. To rank
higher in Google search, web page structure needs to be optimized both
technically and writing-wise. An optimized page will be easy for your
intended audience to find on Google and then be satisfied after
The basics of how to make that happen boil down to staying focused
on the searcher’s query (aka your primary keyword) and making the
page easy to read, skim, understand, and share.
Google is pretty good at understanding written passages and related
topics within your webpage’s text, but there are still plenty of ways to send
Google positive signals that make it easier for the search engine to find
and understand your content.
Download our SEO checklist of important on-page elements you can optimize for
on-page SEO and content optimization.