Digital Marketing Guide 2021

This Guide Will Help You Plan Your 2021 Online Growth Strategy.


Why Do I Want This Guide?


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Digital Marketing may not be the primary job responsibility you have, but your company wants to invest in it more in 2021. What do you do?

To be prepared for budgeting this season, there should really be a digital strategy in place to aid your company in reaching their goals. In this guide, we’re going to walk  you through everything you need to know to create a stellar marketing plan for 2021.

All the channels will be familiar to you, Facebook, Twitter, Google, email and your own website – but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.


Download Your Guide Here

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What Will I Learn?


Setting Your Strategy   |   Knowing Your Own Brand   |   Competition   |   Learning How To Measure   |   Digital Marketing Techniques


                             1. Setting Your Goals         

                                 This guide walks you through the steps of setting achievable goals for 2021, and the steps you will need to take to get there.

                             2. Defining Your Audience 

                                 Knowing your audience is probably the most important part of digital marketing.  This guide walks you through the steps of  creating your                                                 customer personas, so you can create ads and marketing material that speaks to them.

                             3. Knowing Your Own Brand

                                 Brand and marketing alignment are key to achieving your goals. This sections highlights everything about your brand and how it fits together with your digital marketing. 

                                 4.Analyzing Your Competition

                                You want to know what you're up against and you can learn a lot from your competition.  This section highlights how to gather intel and how to interpret                                        what you've found.

                             5. Measuring Success     

                                 The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you can soon work                                       out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand. Use the techniques in this section to get the mot out of your analytics.

                                 6.  Executing Digital Marketing Tactics:

                                   -SEO Audits
                                   -Paid Search Advertising
                                   -Social Media
                                   -Email Marketing



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