What Will I Learn?

 

Setting Your Strategy   |   Knowing Your Own Brand   |   Competition   |   Learning How To Measure   |   Digital Marketing Techniques

 

1. Setting Your Goals         

 

This guide walks you through the steps of setting achievable goals for 2021, and the steps you will need to take to get there.

 

2. Defining Your Audience 

 

Knowing your audience is probably the most important part of digital marketing.  

This guide walks you through the steps of  creating your customer personas, so you can create ads and marketing material that speaks to them.

3. Knowing Your Own Brand

 

 Brand and marketing alignment are key to achieving your goals. This sections highlights everything about your brand and how it fits together

 with your digital marketing. 

 

4.  Analyzing Your Competition

 

  You want to know what you're up against and you can learn a lot from your competition.  This section highlights how to gather intel and how

   to interpret  what you've found.

 

5. Measuring Success     

 

The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you can

soon work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand.

Use the techniques in this section to get the mot out of your analytics.

 

6. Executing Digital Marketing Tactics:

-SEO
-SEO Audits
-Paid Search Advertising
-Social Media
-Email Marketing

 

 

    Don't have time to manage marketing by yourself? Learn more about our Digital Marketing services.