What Will I Learn?
Setting Your Strategy | Knowing Your Own Brand | Competition | Learning How To Measure | Digital Marketing Techniques
1. Setting Your Goals
This guide walks you through the steps of setting achievable goals for 2021, and the steps you will need to take to get there.
2. Defining Your Audience
Knowing your audience is probably the most important part of digital marketing.
This guide walks you through the steps of creating your customer personas, so you can create ads and marketing material that speaks to them.
3. Knowing Your Own Brand
Brand and marketing alignment are key to achieving your goals. This sections highlights everything about your brand and how it fits together
with your digital marketing.
4. Analyzing Your Competition
You want to know what you're up against and you can learn a lot from your competition. This section highlights how to gather intel and how
to interpret what you've found.
5. Measuring Success
The great thing about most digital marketing campaigns is you can begin to track reactions soon after they’re launched. That means you can
soon work out which campaigns are delivering the best return on investment (ROI) and which techniques are most efficient for your brand.
Use the techniques in this section to get the mot out of your analytics.
6. Executing Digital Marketing Tactics:
-Paid Search Advertising
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