2024 is here, and it's shaping up to be one of the most competitive years for online marketing. With increased content output, reduced data visibility and an overwhelmed audience - your advertising is just another sound in an endless sea of noise.
The way forward is targeted, more personalized inbound marketing that provides actual value to the right audience at the right time. A good inbound marketing campaign is all about quality > quantity - and with a competitive online landscape, those few, high-value customers that refer more high-value customers are worth more than a hundred leads who never spend a dime.
If you're getting leads but none of them are converting into actual sales or they're not a good fit, there are a few key reasons why this might be the case.
An effective inbound marketing strategy addresses these common problems head-on. Even if you've already tried inbound marketing in the past, you may not have been using an effective strategy to ensure success.
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and
builds trust. And the flywheel model, which serves as the new framework for your inbound efforts, is built around these three stages:
An Inbound marketing campaign is an organized, strategic effort to promote a specific company goal, such as raising awareness of a new product or service, capturing customer feedback, or driving event attendance.
At it’s core, an inbound marketing campaign:
This is the foundation for your inbound campaign, but to create a truly effective campaign you need to cover all your bases through a comprehensive, and strategic project.
To be successful, any project must follow a strategic progression, also known as “a project lifecycle”: initiation, planning, execution, control, and closeout. Inbound marketing strategies are no different. If you're not seeing good leads from your current inbound marketing or standard marketing strategy, follow these steps to create more effective campaigns.
Everything starts with analysis and research. In this phase, your goal is to confirm whether the campaign is viable. This includes extensive research into your market, your competitors, overall scope, and deliverables.
The goal of the planning stage is to break down your campaign into smaller, actionable steps. Define what each stakeholder should be doing, specify a schedule for the project, and outline all the responsibilities involved.
As you may imagine, the execution stage is where you put theory into practice. Here’s where you’ll execute, monitor, and adjust your processes based on campaign results and feedback from your team.
The control phase is about comparing your actual results with your original plan as you go, ensuring that budget, resources, and timelines are all performing accordingly.
Finally, the closeout phase helps you review your results and determine whether your campaign was successful. It also serves as a guideline for future campaigns.
Knowing the steps is important - but if you want to elevate your inbound campaigns, you'll want our FREE guide. This 56 page guide goes in-depth on every step needed to create an inbound marketing campaign.