Everything You Ever Wanted to Know About Inbound Campaigns

Discover how to create effective inbound campaigns that drive traffic, engagement and qualified leads. Learn best practices for implementing, promoting, managing, and reporting on campaigns results. 
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This in-depth guide covers:


What exactly inbound marketing is and how it works.

Explore a step-by-step process for running an
inbound marketing campaign in today’s competitive business


Best practices for creating a variety of campaign assets.

Reach consumers in a variety of ways, at every stage of the buyer's journey, through email, social media, online
advertising, and video.


How to measure the impact and ROI of your inbound campaign.

Make insights-driven business decisions and confidently present the value and impact of  marketing efforts in support of top-level business objectives.

Download the Guide

Guide to Inbound Marketing

Best Practices Guide

Get a sneak peek at the guide. Explore the best practices for each component of an inbound campaign below, and download the guide for a more detailed breakdown.

Creating quality content is the key to generating quality leads, so make sure you've thought through the context, format, positioning, current trends, and what your audience is currently consuming.

When compared to other content types, video is often the most effective because it's the most human - easy to consume, greater density of information, and has an efficient and entertaining format.

Email marketing is vital to the success of any inbound campaign, so make sure you understand you objective, know your subscribers, develop smart segmentation and a content strategy, and test test test!


Visual communication is directly connected to what your customer think, feel and do when they see your brand. Regardless of what channel you use for your campaign, you need to first ensure that your brand guidelines are established and consistently applied. 

There are few better ways to engage your audience, create excitement, and generate high-quality leads than by social media. It's an integral part of any inbound campaign and opens up a world of opportunities for audience research, engagement, lead generation, and trust-building.

With paid advertising, you can gain insight into how your ads are influencing customers at every stage of the buyer's journey. This helps bring more quality leads to your business and learn exactly which ads are turning prospects into cutomers.