HubSpot’s pricing can feel like a moving target - especially when you’re trying to balance your business goals with your budget. Whether you're considering Marketing Hub, Sales Hub, Service Hub or a mix of Hubs, each comes with its own pricing structure, tiers, and optional add-ons. That’s why we’ve broken it all down in plain English.
In this updated 2025 HubSpot Pricing Guide, we’ll walk you through what to expect at each level, and how to choose the right plan for your needs (without overpaying).
Understanding HubSpot's Seat-Based Pricing Model
As of March 5th 2024, HubSpot moved to a seat-based pricing model. This new HubSpot pricing is based on your number of core seats - users in your portal who can edit, update and interact with the system. This means that pricing is shifting to a pay-as-you-grow model, where businesses can start lower and add users as they scale up.
It works like this: you can give core seat access only to employees who need it, while still allowing other team members access to see data through view-only seats. Add on paid seats as your business grows and more users are needed. This allows you to control costs and access.
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What is a HubSpot Seat?
You can think of "seats" as users within the system. These are your internal employees who will need to use features within HubSpot. There are two primary seat types in HubSpot.
Core Seat - Have access to all purchased Hubs and can use tools within them, have access to HubSpot's AI tools and have access to the CRM. Note that permissions within each Hub can still be tweaked. These are paid seats that count toward your seat total. This will be anyone who is going to actively use HubSpot and edit data.
View-Only Seats - Can view all purchased Hubs and reporting features, but can't interact with the system. These are free seats that don't count toward your seat total. This is a great option for employees who don't need to actively use the system, but may need to pull contact information, reporting or status updates.
Another big change for seats is that there are no seat minimums for Sales and Service Hub - meaning that you can have as little as one paid seat, and still use the system.
HubSpot Pricing Breakdown
Note: all pricing quoted below is accurate as of June 2025 on HubSpot's public pricing pages. BizzyWeb can secure additional price breaks and deals as a leveraged Platinum HubSpot partner.
Core CRM
HubSpot’s CRM is a convenient, easy-to-use central Hub that gets your team what they need, fast. HubSpot's CRM is a database of information for your business. This includes contact information, but also that contact’s activity: information that you have collected through forms and events and through every interaction point you have with a person.
HubSpot's core CRM is 100% free.
Content Hub
Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey. At the center of Content Hub is the HubSpot CMS - their website-builder.
| Content Hub (formerly CMS Hub) | Starting Price (Monthly)* |
| Professional | |
| Includes 3 Core Seats | $450 |
| Additional Core Seats (Priced per seat) | $45 |
| Enterprise | |
| Includes 5 Core Seats | $1,500 |
| Additional Core Seats (Priced per seat) | $75 |
Sales Hub
HubSpot Sales Hub gives your sales team access to the tools within the platform that allow them to manage their actual sales outreach - be that through calls, emails, SMS or social media. But it also gives them the necessary information and insights into their prospects' behaviors to enable personalized conversations that convert prospects into customers.
In Sales Hub, the default included number of seats is one at all levels - with the option to add on additional paid seats.
| Sales Hub | Starting Price (Monthly)* |
| Professional | |
| Priced per seat | $90 per seat |
| Enterprise | |
| Priced per seat | $150 per seat |
Service Hub
HubSpot Service Hub is the Customer Support side of the HubSpot CRM. It is an all-in-one place to manage your full support structure, including onboarding, offboarding, account management, service and support requests and any other aspect of managing the customer relationship. Service Hub is designed to help your team deepen customer relationships, improve efficiency and make communication with your customers as seamless as possible.
Like Sales Hub, the default included number of seats for Service Hub is one at all levels - with the option to add on additional paid seats.
| Service Hub | Starting Price (Monthly)* |
| Professional | |
| Priced per seat | $90 per seat |
| Enterprise | |
| Priced per seat | $150 per seat |
Marketing Hub
Marketing Hub is - like the name implies - the core suite of marketing tools within HubSpot. Tools like Emails, Social Media, SEO, CTAs, Campaigns, and Workflows are just some of the capabilities your team will have access to with Marketing Hub. This Hub is one of the most robust within the HubSpot platform, as it grew from its original purpose in marketing automation to the in-depth CRM that provides functionality for your entire organization that it is today.
Marketing Hub's pricing is different from other Hubs - you can also up your amount of marketing contacts. Marketing contacts are those you are actively marketing or selling to - you can have additional non-marketing contacts in your CRM.
| Marketing Hub | Starting Price (Monthly)* |
| Professional | |
| Includes 2,000 Marketing Contacts and 3 Core Seats | $800/mo |
| Additional Seats | $45 |
| Additional Marketing Contacts | $250/mo (per 5,000 add'l marketing contacts) |
| Enterprise | |
| Includes 10,000 Marketing Contacts and 5 Core Seats | $3,600 |
| Additional Seats | $75 |
| Additional Marketing Contacts | $100/mo (per 10,000 add'l marketing contacts) |
Operations Hub
HubSpot Operations Hub is a set of tools and additional functionality for other Hubs designed to clean, format, manipulate and generally better use and understand the data in your CRM. You can use Operations Hub to potentially fill gaps in other systems - perhaps you’re lacking in a way to validate email addresses, concatenate your address fields into a single property for direct mailers or distribute new leads to various members of your organization based on territory.
>> Dive more into Operations Hub
| Operations Hub | Starting Price (Monthly)* |
| Professional | |
| Includes 1 Core Seat | $720 |
| Additional Core Seats (Priced per seat) | $45 |
| Enterprise | |
| Includes 1 Core Seat | $2,000 |
| Additional Core Seats (Priced per seat) | $75 |
Bundles
HubSpot also offers bundles that allow you to group multiple Hubs together for a discount.
|
CRM Suite (Includes marketing, sales, service, CMS/Content and operations Hubs) |
Starting Price (Monthly)* |
| Starter | |
| Pay per core seat | $9/mo/seat |
| Professional | |
| Includes 5 Core Seats | $1,300 |
| Additional Core Seats (Priced per seat) | $45 |
| Enterprise | |
| Includes 7 Core Seats | $4,700 |
| Additional Core Seats (Priced per seat) | $75 |
For a full pricing breakdown, visit HubSpot's pricing catalog.
The new seat-based pricing model is one that should be beneficial for most businesses. This allows you to pay only for the people you need to, without sacrificing view access.
* Monthly starting prices require annual commitment.
Get the Most Out of HubSpot
HubSpot is a significant investment. If not implemented and used properly, you're not getting the most out of this powerful tool. You can go it alone, but working with a HubSpot partner agency means you don't need to become an expert in HubSpot to get the most out of your investment.
BizzyWeb is a HubSpot Platinum Partner: we offer full-service HubSpot onboarding, enablement and strategy for all hubs. Our team has over 196 certifications in HubSpot (and constantly growing). No matter what your HubSpot needs are, our team is ready to handle them.
Plus, we are the only agency in Minnesota with a Platform Enablement Accreditation from HubSpot - sounds fancy, but it means we're top-notch in making HubSpot work within your business.
BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. Our tactics include inbound marketing, SEO, advertising, web design, content creation and sales automation. We are an accredited HubSpot Platinum Partner and we offer full-service HubSpot onboarding, enablement and strategy for new and current users.
