HubSpot's new pricing model is here - and it's both a massive shift and a welcome change.
Here's what you need to know about the new pricing model that starts on March 5, 2024.
HubSpot's New Seat-Based Pricing Model
The new HubSpot pricing model will be based on your number of core seats - users in your portal who can edit, update and interact with the system. This means that pricing is shifting to a pay-as-you-grow model, where businesses can start lower and add users as they scale up.
This new model allows businesses to pay as you grow: You can give core seat access only to employees who need it, while still allowing other team members access to see data through view-only seats. Add on paid seats as your business grows and more users are needed. This allows you to control costs and access.
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What is a HubSpot Seat?
You can think of "seats" as users within the system. These are your internal employees who will need to use features within HubSpot. There are two primary seat types in HubSpot.
Core Seat - Have access to all purchased Hubs and can use tools within them, have access to HubSpot's AI tools and have access to the CRM. Note that permissions within each Hub can still be tweaked. These are paid seats that count toward your seat total. This will be anyone who is going to actively use HubSpot and edit data.
View-Only Seats - Can view all purchased Hubs and reporting features, but can't interact with the system. These are free seats that don't count toward your seat total. This is a great option for employees who don't need to actively use the system, but may need to pull contact information, reporting or status updates.
Another big change for seats is that there are no seat minimums for Sales and Service Hub - meaning that you can have as little as one paid seat, and still use the system.
Pricing Breakdown
(Note: all pricing quoted below is accurate as of February 2024 on HubSpot's public pricing pages. BizzyWeb can secure additional price breaks and deals as a leveraged Platinum HubSpot partner.)
| Starter (all Hubs) | Price (Monthy) |
| Unlock CRM Suite Starter or individual hubs. 1 Starter Core Seat included. | $15 |
| Additional Starter Core Seats (Priced per seat) | $15 |
| Marketing Hub | Price (Monthy) |
| Professional | |
| Includes 3 Core Seats | $890 |
| Additional Core Seats (Priced per seat) | $50 |
| Enterprise | |
| Includes 5 Core Seats | $3,600 |
| Additional Core Seats (Priced per seat) | $75 |
| CMS Hub | Price (Monthy) |
| Professional | |
| Includes 3 Core Seats | $400 |
| Additional Core Seats (Priced per seat) | $50 |
| Enterprise | |
| Includes 5 Core Seats | $1,200 |
| Additional Core Seats (Priced per seat) | $75 |
| Operations Hub | Price (Monthy) |
| Professional | |
| Includes 1 Core Seat | $800 |
| Additional Core Seats (Priced per seat) | $50 |
| Enterprise | |
| Includes 5 Core Seats | $2,000 |
| Additional Core Seats (Priced per seat) | $75 |
| Sales Hub | Price (Monthy) |
| Professional | |
| Priced per seat | $100 |
| Enterprise | |
| Priced per seat | $150 |
| Service Hub | Price (Monthy) |
| Professional | |
| Priced per seat | $100 |
| Enterprise | |
| Priced per seat | $130 |
|
CRM Suite (Includes marketing, sales, service, CMS and operations Hubs) |
Price (Monthy) |
| Starter | |
| Includes 2 Core Seats | $45 |
| Professional | |
| Includes 3 Core Seats | $890 |
| Includes 3 Core Seats, 1 Sales Seat and 1 Service Seat | $1,200 |
| Additional Core Seats (Priced per seat) | $50 |
| Enterprise | |
| Includes 5 Core Seats, 1 Sales Seat and 1 Service Seat | $4,000 |
| Additional Core Seats (Priced per seat) | $75 |
Existing pricing and packaging for Add-Ons and Marketing Contacts will remain unchanged. For a full pricing breakdown, visit HubSpot's pricing catalog.
How Does This Impact My Current HubSpot Billing?
If you are a current HubSpot customer, your billing will not change on March 5, 2024. The pricing model above will go into effect for any new customers purchasing HubSpot on March 5 or after.
However, HubSpot will eventually migrate existing customers to the new pricing model. Their goal with the shift will be to make it fair to existing clients. This means a few things:
- Your price will remain the same during your current term and will not change before your renewal date.
- You will be granted a certain number of core seats at no cost, based on the number of active users in your portal.
- The billing change will not disrupt anything in your portal.
- If your renewal date occurs before the migration to new pricing, you may see an increase to your auto-renewal pricing - but the increase will not exceed 5%.
- When a concrete plan is established for migrating existing clients to new pricing, it will be a phased process and you will be given ample communication and notice. HubSpot anticipates this migration process will be established later this year.
In short: Existing HubSpot customers shouldn't see any changes to billing or portals after March 5. If you are a current HubSpot user and have any questions, contact our HubSpot team - we're happy to answer any questions about the new pricing!
The new pricing model is a definite shift, but one that should be beneficial for most businesses. This allows you to pay only for the people you need to, without sacrificing view access.
Get the Most Out of HubSpot
HubSpot is a significant investment. If not implemented and used properly, you're not getting the most out of this powerful tool. You can go it alone, but working with a HubSpot partner agency means you don't need to become an expert in HubSpot to get the most out of your investment.
BizzyWeb is a HubSpot Platinum Partner: we offer full-service HubSpot onboarding, enablement and strategy for all hubs. Our team has over 196 certifications in HubSpot (and constantly growing). No matter what your HubSpot needs are, our team is ready to handle them.
Plus, we are the only agency in Minnesota with a Platform Enablement Accreditation from HubSpot - sounds fancy, but it means we're top-notch in making HubSpot work within your business.
BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. Our tactics include inbound marketing, SEO, advertising, web design, content creation and sales automation. We are an accredited HubSpot Platinum Partner and we offer full-service HubSpot onboarding, enablement and strategy for new and current users.
