So. What Is Inbound Marketing Anyway?
1ATTRACTAttracting is about using your expertise to create content and
conversations that start meaningful relationships with the right people.2ENGAGEEngaging is about building lasting relationships with people by providing
insights and solutions that align with their roadblocks and goals.3DELIGHTDelighting is about providing an outstanding experience that adds real value,
empowers people to reach their goals, and become promoters of your company.
Ready To Learn More? Download Our Free ebook
Beginners Guide To Inbound Marketing
In this guide you will find the basic tenets of Inbound Marketing. This is a theory of marketing about helping and educating your prospect to keep them coming back for more! It focuses on attracting, engaging and delighting your prospects at all stages of their buyer's journey so that you can not only reel them in, but also keep them coming back for more.
Why has marketing changed? With prospects being so familiar with the internet, they can get a majority of their answers online by doing research than ever before. They are more empowered and have more information going into a sales call than they did even just 10 years ago. When you look at these statistics, the numbers don't lie:
So. How Do I Get Started?
Download this ebook to learn:
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. We'll walk you through what you need to start Inbound Marketing today!
SMART Goals are: Specific, Measurable, Attainable, Relevant, and Timely. With these criteria, you can go beyond a vague idea to something more solid. We will help walk you through setting up SMART goals and explain why they are so important.
An inbound marketing strategy uses many forms of marketing to attract customers to your website. Strategies may include, blogging, downloads, SEO and PPC. This guide will help you set you your first Inbound Marketing Strategy.