Download Now: The Beginner's Guide to Inbound Marketing

How to find your ideal customers

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. The first step is knowing exactly who those customers are, where they're spending their time online and what messages will resonate with them.

The steps to create an inbound marketing strategy

An inbound marketing strategy uses many forms of marketing to attract customers to your website including asset, blogging, SEO, PPC and social media. This guide walk you through each of the steps of creating and connecting these marketing tactics: what they are, how they matter and what actions you need to take.

Creating SMART goals for ROI tracking

Marketing can be difficult to add value to - but inbound marketing is a way to track how much money you're spending in marketing vs. how much revenue you're seeing in leads. SMART goals are: Specific, Measurable, Attainable, Relevant, and Timely. With these criteria, you can go beyond a vague idea to something trackable and tangible.