If there's one topic we get the most questions about from our clients, it's definitely Google My Business. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what Google My Business is, but you've definitely seen it action:
A Google My Business listing helps you show up in search results and provide accurate information to your clients. In many cases, you may not have even created a profile - sometimes Google will create one for you based on your business. We'll walk you through how to get control of your Google My Business page and how to update it.
The tricky thing with Google My Business is that there is no direct login - instead, your business listing is tied to a personal gmail account. Before you can log into your listing, let's make sure your personal gmail account is attached.
If you already know the personal gmail account tied to your business listing, logging in is easy! Make sure you're logged into that email account on gmail.com. Next, go to the Google My Business main page, and click on "sign in" in the upper right corner. From there, the page should refresh automatically.
Don't worry! If you set up a Business Listing long ago and can't remember what email you used, there's a way to find out. First, go to the Google My Business main page and click on "Manage now" in the upper right corner. From here, fill in all your business information.
If you have already created a Google My Business page, a message will pop up letting you know someone else is managing the page.
Unfortunately, for security Google will only show you the first two letters of the email associated with the account. If you can puzzle out which email it is from that, go ahead and follow the steps above to log in. If you still aren't sure which email address that is, click on the "request ownership" link. This will send an email to that current email address. Check your various accounts and have your staff check theirs. Note that the email will likely come through in your "social" or "updates" tab in Gmail. If you still don't see an email come through, follow these steps again and you'll see an option for "account recovery." You'll need to follow those directions to regain access to your listing.
No time like the present! Luckily, setting up a business listing is easy and takes less than half an hour. If your business doesn't come up when you search for the address, you'll be prompted to create a listing. Google My Business is very user-friendly: just follow the steps on the screen and it will create a page for you.
Once you've logged into Google My Business, you should re-directed to your business page. If you manage multiple listings, just click on the name of the listing you want to edit. Click on "Info" in the lefthand menu to update your business information.
Google is pretty limiting on the information you're allowed to display, but most of the basics are covered. Not all of these sections are required, so only fill out the ones that are relevant to your business.
These are the following areas you can edit, from top to bottom:
Following these steps will update your Google My Business profile. Doing so will help you show up in Google searches and Google Map Searches, as well as providing your customers valuable information. The less your customer has to work to find basic information like your phone number and hours, the more satisfied they'll be.
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BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. Our tactics include inbound marketing, SEO, advertising, web design, content creation and sales automation. We are an accredited HubSpot Platinum Partner and we offer full-service HubSpot onboarding, enablement and strategy for new and current users.