The Challenge
As HeartCert added new partners and new locations, their digital presence had to evolve. Each location needed to maintain its own identity and local relevance, while still operating under the cohesive HeartCert brand. At the same time, the website needed to support mobile-first users, keep course data centralized yet customizable, and allow for future growth without a total overhaul every time a new partner came on board. Once this new structure was completed, they needed to increase HeartCert’s brand presence online.
Client Priorities
- Make it easy for users to find classes and register — especially on mobile devices
Easily add new partner locations without needing to go through a developer
Keep a cohesive brand look, but give partners flexibility to customize their location’s website
Have the option to push new courses, pages, and blog posts to all subsites without having to manually copy and paste
Get this awesome new site ecosystem in front of more people
The Plan
We developed a complex, multi-site WordPress solution tailored to HeartCert’s unique partnership structure.
Multi-Site Flexibility with Local Control
The new website architecture enabled HeartCert to spin up a new subsite for any location at any time (e.g., city.heartcert.com). Each subsite operates independently, allowing local partners to:
- Display only the courses available in their location
- Customize copy, images, and contact info to reflect their local audience
- Opt in to automatically display global content (like blog posts or new courses)
- Retain the overall HeartCert brand structure without sacrificing flexibility
This system put control into the hands of each location partner — without requiring constant backend support from developers or corporate teams.
Built for Performance and Mobile Users
Despite the complexity under the hood, we built the site with a clean, intuitive front-end that works seamlessly across devices. HeartCert’s audience often browses and registers on mobile, so we prioritized speed, clarity, and ease of use throughout.
Ongoing Marketing Support
To help drive visibility and traffic to this powerful new ecosystem, we also supported HeartCert with a tailored monthly marketing program. This included:
- Search engine optimization (SEO) to boost organic visibility
- Blog strategy + content creation to support SEO and engage their audience
- Social media support to amplify reach and nurture relationships
This marketing strategy is designed to increase awareness, improve rankings, and help solidify HeartCert’s brand identity.
The Results
600%
Increase of organic event signups
2,369
Average monthly visitors to the blogs
47%
Of Traffic each month is organic
HeartCert’s updated website was now a fully scalable digital ecosystem — flexible enough to grow with them and robust enough to meet the needs of both corporate and local partners. Key benefits include:
- New locations can be added in minutes by new location partners
- Local partners have the autonomy to manage and promote their own content
- The platform supports consistent branding without sacrificing regional relevance
- The site is clean, modern, and mobile-optimized — making it easier for busy healthcare professionals to register for the courses they need
- Marketing efforts continue to drive traffic and engagement, supporting both growth and brand recognition
With a scalable website and strategic marketing support, HeartCert is now equipped to expand faster, serve more communities, and help more professionals stay certified — all through a platform built to grow with them.
"BizzyWeb has been a great partner for us.
We’ve worked with your team for close to a decade now, and over that time you’ve consistently delivered results. From designing and maintaining our website to handling SEO, blogs, and ongoing updates, BizzyWeb has helped us grow HeartCert and keep our online presence strong and professional.
The team is responsive, creative, and truly understands how to align marketing with business goals. I’m confident saying our growth and visibility wouldn’t be where it is today without BizzyWeb’s support. We’ve been very pleased with the partnership and look forward to continuing it. You guys are great!"
Before and After
