The Challenge
MPMA’s legacy system had hit its limits. Their website, CRM, and membership software all lived in separate worlds. This created data silos and manual work that slowed down reporting and made it difficult to act on insights.
This disjointed setup created serious roadblocks, including:
- Less visibility for leadership into key metrics (memberships, sponsorships, advertising)
- Difficulty tracking statistics and reporting to maintain grants
- No easy way for members to update information or manage their account status
- Moving data manually between systems, causing a significant slowdown on reporting
MPMA needed a single, connected environment to simplify internal operations and create a better member experience.
Client Priorities
- Replace outdated, disconnected systems with an integrated environment
Modernize the website and membership experience
Automate manual processes and revenue tracking
Gain clear, board-ready reporting and insights
Make it easy for members to self-serve
The Plan
The BizzyWeb team implemented HubSpot Sales and Marketing Pro Onboarding and migrated MPMA’s existing website into HubSpot’s Content Hub. This established one central platform where marketing, membership, and reporting could finally work together. A 3-step plan was put into action.
- Connecting Two Portals in One CRM
BizzyWeb built two membership portals within HubSpot to accommodate MPMA’s unique needs — a technically advanced solution rarely done at this scale due to difficult implementation. These portals addressed both MPMA members and the manufacturing workforce:
- MPMA Member Portal – Designed for existing members to log in, update company information, access industry resources, and connect with other members.
- Minnesota Manufactured Portal – A state-funded initiative within MPMA specifically supporting workforce development. This portal connects students, job seekers, and employers with education and career opportunities.
Each portal was built to serve unique audiences and was also fully integrated within HubSpot — meaning all interactions, forms, and activities flowed into one unified CRM.
- Streamlining Data and Reporting
BizzyWeb created custom HubSpot architecture and reporting pipelines to track revenue from memberships, sponsorships, advertising, and other sources. Automated workflows now link these data points together, giving MPMA leadership a full view of how each program contributes to overall revenue and engagement.
- Automating the Workload
Instead of manually exporting or reconciling data, HubSpot now does the heavy lifting. Staff can instantly see who’s active, who’s renewed, and what opportunities are generating value. Members get a personalized experience based on their engagement and interests.
The Results
MPMA’s newly connected HubSpot ecosystem turned what used to be a tangled patchwork of disconnected tools into a single streamlined hub. The easy-to-use system resulted in:
- Centralized Reporting: Leadership can now easily view revenue by source and measure performance across programs
- Empowered Members: Self-service portals give members control to update data, access resources, and stay engaged
- Connected Data: Information flows seamlessly between internal teams, membership records, and the Minnesota Manufactured initiative
- Operational Efficiency: Manual exports and double data entry are gone — replaced by automation and insight
By bringing everything into HubSpot, MPMA now has a single, connected system that supports both its internal operations and member experience. What once took hours of manual tracking now happens automatically — freeing their team to focus on what matters most: strengthening Minnesota’s manufacturing industry.
