The Challenge
Retail Tech had minimal marketing strategy implemented and hadn’t been staying consistent with their social media efforts. Social media followers and engagement levels were low. On Facebook and Twitter, they posted duplicate content once a month regarding tradeshows and current company events; LinkedIn only had two total posts. An RTI blog existed, but the most recent posts were outdated and inconsistent. Lastly, RTI didn’t have any online advertising in progress. As such, there was a lot of potential for our team to implement new marketing strategies.
Client Priorities
Develop a strategic marketing plan to maximize return on investment (ROI)
- Grow customer base and increase conversions with targeted paid search campaigns
- Increase brand awareness by advertising RTI’s comprehensive technology solutions
- Distribute content monthly (blogs, social posts, newsletters) to accelerate lead generation
The Plan
Paid advertisements and social media had been on the back burner for a while, so implementing a marketing strategy for both was first on our to-do list. Using targeted exact and phrase match keywords and performing broad match tests, building campaigns central to point of sale systems and other related RTI technology was essential to maximizing ROI. The BizzyWeb team also planned to create targeted display and text ads with equally divided efforts on Google and LinkedIn to amplify prospects and sales. In the midst of content being released, our team planned to monitor and tweak messaging accordingly to get promising results.
- Create targeted PPC display and text ads on Google and LinkedIn to enhance brand visibility
- Build marketing campaigns and increase ROI through ongoing paid ads to increase ranking
- Put out new, monthly social media and blog content to attract organic traffic
The Results
5%
sustained PPC click-through rate
68%
increase in website sessions
137%
increase in form fills
After implementing our marketing strategy and paid advertising campaigns, RTI grew exponentially. As a result of our marketing efforts, Facebook followers have since doubled and LinkedIn followers are ten times greater than they were before. By the first year, we successfully garnered a 20% open rate for email campaigns – almost double the industry average. Due to our successes, RTI signed on to work with us longer, and we’re now on our eighth year together. RTI’s marketing efforts are ongoing while the newest website and rebranding are currently in the works.
