The Challenge
Ultimately, the goal was to create a modern website that would be easily navigated by franchisees as well as customers. We wanted to create a site that is user centric and easily navigated and remove obstacles that prevent visitors from becoming customers, both from a person/business needing services and from a potential franchisee standpoint.
Client Priorities
- A parent website that would link to the “child” websites for current and potential franchisees
A way to differentiate the needs of a general customer from the needs of a franchisee – and then be able to meet the needs of both
Connect customers and franchisees across the nation
Build their franchisee base
Follow and maximize the opportunities that exist
The Plan
- Shift the content and language on the site from being service oriented to outlining the ways the company could solve a user’s problem
- Increase organic SEO through optimized content
- Use modern UX methodology to create a new site that is current in both design and functionality
- Increase mobile optimization and dynamic design to ensure the site is usable across all technology platforms
- Update the forms throughout the website for easier user fill and more visibility
The Results
The redesigned Squeegee Squad website effectively addressed the challenges of serving both customers and franchisees by organizing content and functionality to cater to each group’s specific needs. The modern design and improved navigation made it easier for users to find relevant information, increasing engagement and conversion rates. By focusing on solution-oriented content and enhancing mobile optimization, the site provided a better user experience across devices.
For franchisees, the new site introduced personalized subsites that allowed each location to showcase local content, promotions, and services, while maintaining brand consistency across the network. This centralized approach empowered franchisees with the tools they needed to engage their own customers, while still benefiting from the overarching franchise brand identity.
For franchisees, the new site introduced personalized subsites that allowed each location to showcase local content, promotions, and services, while maintaining brand consistency across the network. This centralized approach empowered franchisees with the tools they needed to engage their own customers, while still benefiting from the overarching franchise brand identity.
