Rebuilding Momentum After a Marketing Misstep

Super Cubes

Super Cubes started with a novel idea in the shipping container world: what if customers could buy a container instead of just renting one? And what if they did so with a company not limited to only a few locations, but with a national network? And even crazier: what if that company offered incredible customer service and ongoing support? 

Turns out, Super Cubes was onto something. The industry was crowded with shipping container rentals, so their customized solutions for both industrial buyers and DIY homeowners made the business stand out. 

While Super Cubes had a phenomenal product and service offering, their marketing had taken a turn for the worse shortly after their current marketing partner retired, and they needed a new solution. They found another agency they thought would turn things around - but after a year of disappointment, they knew it was time to look for a new partner.

 

The Challenge

When Super Cubes' longtime marketing partner retired, they looked for a new partner. During this initial search, Julia found BizzyWeb after watching Trygve speak at an event. However, Julia ultimately chose another agency that bid the project at a much lower cost. Still, she kept our contact information - just in case.

After working with the new marketing team for a year, numerous problems arose. Website performance dropped. SEO rankings dwindled. Leads slowed down. That’s when Super Cubes reached back out to BizzyWeb.

“You name a pain point, we had it. After a year, I watched everything I worked for just nose-dive and I was like…alright Trygve, help me out!”

- Julia Mozumdar, Founder of Super Cubes

Client Priorities

  • Repair current damage and have a concrete plan to get back on top
  • Regain rankings lost on Google and continue to improve rankings in the future

  • Work with a communicative, empathetic, and proactive market team

  • Have clear reports tracking performance, and an agile program to respond to what the data shows

The Plan

The BizzyWeb team took the lead immediately to turn Julia’s site around. Wanting to restore confidence in the site and deliver value from the start, a detailed strategy was created.

After completing an SEO audit on the Super Cubes website, the BizzyWeb team created a new strategy to regain lost ground. On top of that, roadblocks were identified and quickly removed. To support this aggressive SEO strategy, Super Cubes needed high-quality, original blog posts. We crafted a content strategy to work alongside the SEO strategy.

Because Super Cubes had been burned by its former agency, we knew prioritizing clear communication and results tracking would be important.

The Results

With BizzyWeb’s help, Super Cubes was not only able to restore search rankings and organic traffic, but also able to scale their marketing to increase results.

  • Optimized blogs alongside SEO strategy recovered organic traffic that had been lost.
  • After recovery, traffic from all sources increased month over month. This greater visibility also increased lead generation.
  • Monthly marketing check-ins and reports kept Super Cubes in constant communication and provided clear data tracking.
  • The new program was data-based – designed to use the information from reports to adjust strategic course as needed, keeping Super Cubes competitive.

Super Cubes didn’t need huge, flashy campaigns to rebuild its marketing momentum. The company needed consistency, an improved strategy, and relevant information they could use. As a result, BizzyWeb didn’t just help Super Cubes recover – we helped them surpass their initial expectations.

"Trust me, I had an awesome SEO person before. I really liked her. And then I had Bizzyweb and oh my god. I had good, and now I have great."
Julia Mozumdar Founder of Super Cubes