Your website is the foundation of your entire marketing and online sales strategy. Choosing the right website builder can be the make-or-break decision between having a highly effective, high-converting website or a buggy, laggy mess.
When considering your website options, HubSpot should be near the top of your list. In my time at BizzyWeb, I've used a lot of different website builders, and I can honestly say that HubSpot Content Hub has been the most popular with our development team and our customers.
There are a lot of reasons why HubSpot is the best site builder - here are the top three you need to know.
ELI5: What is HubSpot?
HubSpot is a little different from other website builders, because it's more than just a website builder. HubSpot is a suite of software tools for marketing, contact management, sales, service, billing and web design. It all begins with the free customer relationship management system (CRM). From there, customers can choose any or all of the hubs they need to unlock additional features.
HubSpot's website builder is a part of their Content Hub. Content Hub can be purchased without any other HubSpot tool, or alongside other HubSpot tools.
Why HubSpot Content Hub is the Best Website Builder
1. Easy for Non-Developers to Update
One of the biggest advantages of HubSpot's CMS is that it's designed for marketers to be able to make changes. You don't need to go into the code to make simple changes like moving around content blocks, adding images, changing colors or even adding new content to your pages.
The website builder is built on a drag-and-drop editing experience, which is intuitive and easy to use. You don't need to crunch through hours of training or hire an outside web developer to make quick tweaks and changes. This gives you and your team a lot more freedom to keep your marketing fresh and relevant. If you can use a Word Processor, you can use Content Hub.
This interface is the same across website pages, landing pages and blog posts which makes it even easier to use. This means that marketers, managers and service teams can update content easily, across multiple areas of your website.
2. Built-in Hosting, Marketing and Sales Tools
Another one of the key features of Content Hub is the built-in marketing and sales tools that come with the platform. This is very unique for a website builder. Most builders will require, at minimum, third-party integrations - if not a completely separate ecosystem - to tap into the same tools that come with HubSpot. This includes:
- Hosting, security and maintenance - included with the cost of Content Hub, not as an add-on.
- Form automation - define what happens to a contact after they fill out a form. The most common is sending a follow-up email.
- Stripe payment processing - included with Content Hub. Additional payment integrations available through the app marketplace.
- Team email - Connect team-wide email addresses to your shared inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.
- SEO recommendations & optimizations - get both on-page recommendations as you're creating pages and blogs, as well as technical recommendations for your site.
- Conversational bots & live chat - Simple or complex chatbots that answer your visitors' common questions. Add on live chat functionality for service teams to respond to less-common inquiries.
- HubSpot AI - Use AI-powered tools for content generation, report creation and more.
- Content Remix - Generate and repurpose additional content out of a single blog post.
- Brand Voice - AI will track your unique brand voice. When you use AI-generating tools, it will automatically apply your brand voice to content.
- Video & Podcast Hosting - Host and embed video and podcast content without dragging down your site's loading speed.
- SEO Recommendations - Get real-time optimization suggestions and insights for your blog post and website pages.
- Memberships - Create content for specific Member contacts, that's hidden to others.
- AI Translation - AI-powered language translation for pages and blogs.
- Custom Reporting - Build custom reports right within HubSpot to track website, lead and customer activity.
Content Hub is a powerful, easy-to-use website platform that offers more value than its competitors. If you want to take your marketing, sales, operations and website strategy to the next level, then you need a tool that gathers it all in one place. You need HubSpot.
3. Integrates with a Free CRM
Because HubSpot is a network of SaaS (software as service) tools. HubSpot Content Hub is just one spoke in the wheel of tools. Included alongside Content Hub is the free CRM - contact management relationship system. This is where you can store information for your customers, leads, vendors, partners and anyone else you interact with regularly.
Having a CRM for free is already a benefit, but having that CRM integrated with your website is huge. It keeps the flow of data in one place. With another website builder, you have to export data from your website to your CRM and/or marketing system - this can be done by using an integration/app that does it automatically, or by manually scraping and re-uploading data. Either way, the process has a lot of opportunities to break and fail. With HubSpot, there's no export. If someone fills out a contact form on your site, their information gets added to your CRM. If a current customer takes an action on your website, that information is updated on their contact record right within HubSpot.
Related Content: Explore HubSpot's CRM
By default, if you use HubSpot Content Hub you also get access to the free CRM. From there, you can add any necessary Hubs for a completely integrated sales and marketing system. The other HubSpot Hubs are:
- Sales Hub - Additional tools for sales enablement, like scheduling, pipelines and automation.
- Marketing Hub - Digital marketing tools like social media, online advertising and inbound marketing automation. Some tools in Content Hub work alongside your marketing strategy (more on that later).
- Service Hub - Tools for customer service teams, like a ticketing system, knowledgebase and chatbot.
- Commerce Hub - Unlocks payment tools, like quotes, invoices and in-app payments.
- Operations Hub - Quality of life improvements for all of HubSpot, like bulk editing, automated data formatting and data health tracking.
In short, this means easy transfer of data and clear visibility of how contacts are engaging with your site - from leads to converted customers. If you're using several unrelated tools that don't communicate with each other, it would take hours to pull reports that you can build in HubSpot in seconds.
Explore HubSpot Content Hub
If you’re considering HubSpot, you’ll still be doing some research. Check out our Content Hub Buyer’s Guide to get into more of the nitty-gritty deets you need. This comparison guide includes:
- A breakdown of pricing and tier options
- What’s included with the CMS
- Considerations to make before purchase
- Exclusive features and how to use them
I’ve hopefully given you more information as you make your CMS comparisons, and the Buyer’s Guide will give you that next level of information. You can also of course just contact me directly if you’re interested in learning more about HubSpot or WordPress.
