Why HubSpot CMS is the Best Website Builder

Your website is the foundation of your entire marketing and online sales strategy. Choosing the right Content Management System (CMS) can be the make-or-break decision between having a highly effective, high-converting website or a buggy, laggy mess.

When considering your CMS options, HubSpot CMS should be near the top of your list. In my time at BizzyWeb I've used a lot of different CMS tools, and I can honestly say that HubSpot CMS has been the most popular with our development team and our customers.

There are a lot of reasons why HubSpot CMS is the best site builder - here are the top three you need to know.

→Read Now: 8 Reasons Why You Should Build Your Website in HubSpot

Easy for Non-Developers to Update

One of the biggest advantages of HubSpot's CMS is that it's designed for marketers to be able to make changes. You don't need to go into the code to make simple changes like moving around content blocks, adding images, changing colors or even adding new content to your pages.

The whole CMS suite is built on a drag-and-drop editing experience, which is intuitive and easy to use. You don't need to crunch through hours of training or hire an outside web developer to make quick tweaks and changes. This gives you and your team a lot more freedom to keep your marketing fresh and relevant.

Integrates with Marketing and Sales

HubSpot is a network of SaaS (software as service) tools. HubSpot CMS is just one spoke in the wheel of tools. Each of these tools are called "Hubs" and they include:

  • HubSpot CMS
  • Marketing Hub
  • Sales Hub
  • Service Hub
  • Ops Hub
  • Free CRM

By default, if you use HubSpot CMS you also get access to the free CRM. From there, you can add any necessary Hubs for a completely integrated sales and marketing system.

In short, this means easy transfer of data and clear visibility of how contacts are engaging with your site - from leads to converted customers. If you're using several unrelated tools that don't communicate with each other, it would take hours to pull reports that you can build in HubSpot in seconds.  

→Read Now: Why We Migrated Our Website From WordPress to HubSpot

Built-in SEO Tools

Another one of the key features of HubSpot CMS is the built-in SEO tools that come with the platform. HubSpot's CMS handles all the behind-the-scenes technical work that goes into SEO: site speed enhancements, submitting your site to Google, and building the right site structure.

In addition, HubSpot CMS comes with SEO tools to help you identify gaps in your process and content. Before publishing a blog, webpage, or landing page, HubSpot will score the page and give you a list of to-dos to improve that page's SEO score. There are no plugins or outside tools to incorporate: SEO is built in. Additionally, the SEO section in HubSpot tracks all the pages on your current site and offers suggestions for new keywords to target to fill in gaps.

→Read Now: Which is Better for SEO: HubSpot or WordPress?

HubSpot CMS is a powerful, easy-to-use website platform that offers more value than its competitors. If you want to take your marketing, sales, operations and website strategy to the next level, then you need a tool that gathers it all in one place. You need HubSpot.

Get the Most out of HubSpot Pro with a HubSpot Partner Agency

HubSpot-Platform-Enablement-AccreditedBizzyWeb is a HubSpot Platinum Partner: we offer full-service HubSpot onboarding, enablement and strategy for all hubs. Our team has over 196 certifications in HubSpot (and constantly growing). No matter what your HubSpot needs are, our team is ready to handle them.

Plus, we are the only agency in Minnesota with a Platform Enablement Accreditation from HubSpot - sounds fancy, but it means we're top-notch in making HubSpot work within your business.

BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. Our tactics include inbound marketing, SEO, advertising, web design, content creation and sales automation. We are an accredited HubSpot Platinum Partner and we offer full-service HubSpot onboarding, enablement and strategy for new and current users.

Dave Meyer
Author: Dave Meyer
Dave Meyer is President of BizzyWeb. Dave has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada.