The Challenge
Daily Printing needed a massive facelift – both aesthetically and functionality-wise. After meeting with the client, we understood their need for a stronger online presence and digital identity. We wanted to:
- Increase engagement on their site while decreasing bounce rates
- Create a design system that would highlight their industry-leading qualities
- Significantly decrease page load times
Client Priorities
- Showcase that they are at the forefront of technology and create a website that reflects their innovation as well as their commitment to quality
- Update the navigational structure of the site to make it more intuitively usable
- Increase visibility in organic search results
The Plan
We planned to create a fresh, modern overall design aesthetic that sets them apart from their competitors. We would do this using custom iconography, design and interactive animations. We would optimize their content and imagery, thus decreasing lag and increasing user engagement.
The Results
Enhanced brand presence
Custom graphics and animations
Not to toot our own horn, but we are really quite proud of the way this project turned out. Really, you should check out the finished product. The custom graphics and subtle animations certainly make this site stand out from its competitors.
