Your website is the first impression many people have of your business, so it's important to ensure that it's a good one. Choosing the right content management system (CMS) is a crucial step when building your website. The CMS is the foundation of your site. It impacts both what your visitors see and what they don't see - all of the backend technology that your team needs to use to keep your site up-to-date.
There's no shortage of options available, but we'll be taking a look at HubSpot's Content Management System (Content Hub) and why it might be a good fit for your organization.
Related Content: HubSpot vs WordPress: Which is Better?
What is Content Hub?
HubSpot is a little different from other website builders, because it's more than just a website builder. HubSpot is a suite of software tools for marketing, contact management, sales, service, billing and web design. It all begins with the free customer relationship management system (CRM). From there, customers can choose any or all of the hubs they need to unlock additional features.
HubSpot's website builder is a part of their Content Hub. Content Hub can be purchased without any other HubSpot tool, or alongside other HubSpot tools.
Learn More: What Are the Features of Content Hub?
8 Reasons Why You Should Build Your Website in HubSpot
1. Better Tracking of Visitor Activity
Because HubSpot also includes a free CRM (contact management system, you'll have better visibility into your contacts. This works two ways:
1. If someone fills out a form on your website they will automatically be entered into your CRM. From here, you can conduct other marketing efforts such as:
- Email marketing
- Inbound marketing campaigns
- Social media marketing
- Blogging
- Landing pages
- Online advertising
2. If a contact is already in your HubSpot CRM and visits your website, you can track the pages they visit and for how long.
Because of this deep integration, all of your teams can access the same data and have a clearer picture of what's happening on your site. This makes it easier to create processes because they can be done directly within the system (for example, sales can receive an alert whenever a contact fills out a specific form on the site).
2. Align Marketing, Sales and Service
Another huge advantage to using HubSpot for your website is that everything is all in one place. As previously mentioned, HubSpot is a CRM, marketing software and CMS. For your team, this means fewer passwords to keep track of and only one system they have to learn how to use.
Additionally, the shared interface makes it a lot easier to cross-reference with current marketing materials, access shared images and video and find other stored assets easily. This shared functionality makes it easy for all of your teams to coordinate. Because HubSpot also allows you to add-on additional Hubs to your website, you can further supercharge your cross-team efforts:
- Marketing Hub creates a smooth and engaging journey for your audience with powerful automation tools.
- Sales Hub gives your sales team the full journey of a potential customer, along with automation tools based on website activity.
- Service Hub unlocks chatbots and a knowledge base that plug into your site.
Learn more: How Content Hub can be used by multiple teams
3. Easy for Non-Developers to Use
One reason why you might want to choose HubSpot for your CMS is if you would like non-developers to be able to make changes to website and landing pages. HubSpot uses a drag-and-drop system, which means there isn't any coding experience needed to make tweaks to text and images or rearrange a page.
This allows your team to make quick updates or even add pages as needed without needing to go through your development team or web manager. This makes it easy for your team to do quick accuracy updates, as well as more in-depth SEO work on your site.
4. Template Library and Integrations
HubSpot's marketplace has over 4,000 templates for website pages, landing pages, emails and blog pages. If you don't have a developer or designer on staff or just need to make a quick asset, you can choose a theme and then populate it with your company's logo and colors to make it unique. Easy peasy.
Additionally, the extensive integrations available make it easy to supercharge your site. The App Marketplace features thousands of tools that can be connected to your HubSpot for even more functionality. Major SaaS tools like Salesforce, PandaDoc, Eventbrite, Outlook, and Mailchimp are all available in the App Marketplace. Connecting them to your site is typically only a few clicks.
5. Built-in Hosting
Content Hub includes website hosting. HubSpot-hosted websites are fully managed, which means that they monitor speed, stability, and security on your behalf.
Loading times are absolutely critical for website visitors. Not only is it important for customer experience, but it's also a ranking factor for Google. HubSpot websites use tactics to keep your loading times down, such as reducing image sizes and minimizing behind-the-scenes coding that can slow down your site.
6. Built-in Lead Generation and Nurturing Tools
If you want your site to be a supercharged lead generation tool, then Content Hub is a great choice. Content Hub is designed with lead generation and conversions in mind, so it's a better choice for organizations looking to grow. Built-in tools include:
- Video & Podcast Hosting - Host and embed video and podcast content without dragging down your site's loading speed.
- SEO Recommendations - Get real-time optimization suggestions and insights for your blog post and website pages.
- Memberships - Create content for specific Member contacts, that's hidden to others.
- Custom Reporting - Build custom reports right within HubSpot to track website, lead and customer activity.
- Landing Pages - Build conversion-focused landing pages for your online ads and inbound marketing campaigns.
These all help generate leads through content, while also making it easy to follow up with leads after they engage.
8. Included AI Tools
One of the coolest features of Content Hub are all of the included AI tools. These help you ramp up your content production seamlessly, while sticking to your unique brand voice.
- Content Remix - Generate and repurpose additional content out of a single blog post.
- Brand Voice - AI will track your unique brand voice. When you use AI-generating tools, it will automatically apply your brand voice to content.
- AI Translation - AI-powered language translation for pages and blogs.
- Breeze AI - A suite of business-focused AI tools including a personal assistant.
HubSpot's Content Hub is more than just a website tool - the included cutting-edge AI tools elevate your content strategy.
7. Different Tiers Available - Including Free
Content Hub is avaiable at different pricing tiers, which makes it easy to get started and grow your website along with your business.
For most organizations, Starter or Professional will be the best fit - but it truly depends on your business needs and growth goals. Contact our HubSpot team to help determine the best tier for your organization.
Final Thoughts
Choosing the right CMS is no easy task, and there is no one-size-fits-all solution. However, HubSpot is a great choice for organizations who:
- Prioritize marketing and sales
- Are medium-to-large sized organizations
- Want to be able to easily make tweaks to their site
- Will be consistently updating their site
- Don't want to go through a developer to make visual changes to their site
If this sounds like your organization, it's worth looking into HubSpot to see if it's the right CMS for you.
Related Content: The Best Use Cases for HubSpot Content Hub
Explore HubSpot Websites In-Depth
Still unsure about making the switch to HubSpot? Want more information about HubSpot Content Hub? Our in-depth buyer's guide explores everything you need to know about HubSpot's CMS, including:
- What Is HubSpot Content Hub? - Learn what HubSpot's CMS (Content Management System) is and why it benefits your business. From comprehensive web hosting and content creation to simplifying the process of building, managing, and optimizing websites.
- Three Different Hub Tiers - HubSpot offers three tiers of CMS that cater to different needs and requirements. These tiers are: Content Hub Starter, Professional, and Enterprise. We will walk you through the benefits of each tier.
- Why You Should Choose HubSpot Content Hub - Choosing a CMS for your website offers numerous benefits, making it a wise decision for various individuals and businesses. A CMS simplifies the process of creating, updating, and managing digital content.
Get My Guide!
Choosing a CMS (Content Management System) for your website is not a task that should be taken lightly. Your website is one of the most powerful sales and marketing assets, and a critical growth engine for your business.
We created this guide for anyone considering HubSpot's CMS: Content Hub. Explore key features, pricing and use cases.
BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. Our tactics include inbound marketing, SEO, advertising, web design, content creation and sales automation. We are an accredited HubSpot Platinum Partner and we offer full-service HubSpot onboarding, enablement and strategy for new and current users.
