The Challenge
One of the main challenges for Bennett was that their website was outdated and slow, and sparse with text. The content was minimal and gave little information to prospects, the site provided a poor user experience and the design was aged. This led to potential clients often being unable to find the information they needed and site navigation was clunky, resulting in fewer leads.
Client Priorities
- Highlight unique partnership with high-end forklift manufacturers
- Showcase high standards for quality and customer service
- Enhance reputation as an industry leader with robust, descriptive, and helpful content
- Update and modernize their online presence – take the site from 2013 into 2023
The Plan
Our overarching goal was to redesign the site and completely refresh the content while maintaining the essence of the Bennett brand. Functionality and architecture were a key focus, so we proposed an overhaul of the design elements from their old site. We wanted to increase load times and overall usability while providing a modern design. The old site had little coherency or informative content, and we wanted to fix that.
After researching their industry, we created personas that were fictional representations of the users who would be seeking their services.
The Results
We shouldn’t brag, but the numbers don’t lie
Enhanced brand presence
Improved SEO for branded terms
Expanded content for user experience and SEO value
Once live, the new Bennett Material Handling website featured an improved brand presence, better SEO, direct calls to action (CTA) and a modern design. The site’s homepage highlighted Bennett’s forklift companies and their offered services, accompanied by CTAs to get users to take action.
The service pages were expanded with SEO-driven content. We focused on increasing rankings for key terms that Benett’s audience would be likely to search for on Google and other search engines.
Overall, the site was created to focus on the products and services that were central to the brand while boasting a faster site speed and presenting a unified design.
“We have been using BizzyWeb for over 8 years. When it came time to give our website a refresh, they were there to not only implement the final product but to support us in the content creation as well. As a medium-sized business, we didn't have a lot of hours available to commit to the project. The team at BizzyWeb stepped in to make the process simple, and the project management provided helped to keep things in motion. Additionally, the training provided after our website was ready to go was top notch! 10 out of 10, would recommend!”
