The Challenge
- Update the look and feel of the site to support the user centric model and modern aesthetics.
- Maximize the load time of the site.
- Shift the focus from service offerings to a focus on providing solutions.
- Remove obstacles for site visitors to become customers.
- Improve ways to delight current customers.
- Create a site that is user centric and easy to navigate.
- Simplify the navigation to bring it to current User Experience (UX) standards.
- Add CTAs (Calls to Action) to move viewers through the site and encourage them to contact CNC.
- Increase organic SEO through optimized content.
- Feature the people behind the CNC Metalcraft name.
Client Priorities
- A new site that is clean, polished and modern – both in functionality and design
A careers and FAQ page
The Plan
- Bring the site build to a modern aesthetic
- Build a site to fit all browser types and sizes without losing the focus on messaging
- Build an overall web structure to focus users on the solutions rather than the services
- Move the site visitor through the buyer’s journey to becoming a customer using
- strategic information architecture and appropriate calls to action on pages
- Use imagery, video and iconography to tell the CNC Metalcraft story effectively
- Ensure all links and CTA’s (Calls to Action) are easily identifiable as such and clickable for action
- Create specific CTAs in the buyer’s journey to take visitors to the right place at the right time
- Increase legibility of all content on all sections and pages
- Build out services pages through specific content and storytelling, including case studies
