The Challenge
Ultimately, the goal was to create a modern website that would be easily navigated by franchisees as well as customers. We wanted to create a site that is user centric and easily navigated and remove obstacles that prevent visitors from becoming customers, both from a person/business needing services and from a potential franchisee standpoint.
Client Priorities
- A parent website that would link to the “child” websites for current and potential franchisees
A way to differentiate the needs of a general customer from the needs of a franchisee – and then be able to meet the needs of both
Connect customers and franchisees across the nation
Build their franchisee base
Follow and maximize the opportunities that exist
The Plan
- Shift the content and language on the site from being service oriented to outlining the ways the company could solve a user’s problem
- Increase organic SEO through optimized content
- Use modern UX methodology to create a new site that is current in both design and functionality
- Increase mobile optimization and dynamic design to ensure the site is usable across all technology platforms
- Update the forms throughout the website for easier user fill and more visibility
