Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin.
But creating a killer email isn't isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting, especially when you don't consider yourself a writer and have no idea what to talk about.
If you're stuck, use these 20 email writing prompts from Constant Contact to find your perfect email subject.
20 Email Writing Prompts
- Share a memory of your first sale
- Highlight your most popular items
- What inspires you?
- Look back on an early learning experience
- Provide a “how-to” tutorial
- Celebrate a milestone
- Introduce one of your staff members
- Send a thank-you note
- Ask for feedback/advice
- Preview something you look forward to all year
- Let customers know how you get involved in your community
- Share a video
- Respond to industry trends or news
- Share an interesting article
- Feature a happy customer
- Provide a gift guide
- Highlight your social media profiles
- Share local news/events
- Take advantage of an obscure or fun holiday
- Answer the question: Why do you do what you do?
These prompts will help you get started with drafting your emails. Now all you have to do is make sure it looks good and make sure people will read it. You got this.
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